Online Game Helps Star Dj Reach Out for Album Release ; Viral Marketing Team Enlisted to Promote Radio 1 Presenter's Music Parody

Sentinel, The; Stoke-on-Trent (UK) › October 27, 2009

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Summary

RADIO 1 DJ Chris Moyles is being turned into the star of an online game LOUISE PSYLLIDES with the help of a Keele viral marketing specialist. Koko Digital has landed a deal from record label Sony Music to create a game to promote the DJ's forthcoming album of parody songs.

The result - Parody Island - will see gamers controlling an animated version of Moyles, pictured right, as he races around collecting the notes and lyrics he needs to complete his album.

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Extract

Online Game Helps Star Dj Reach Out for Album Release ; Viral Marketing Team Enlisted to Promote Radio 1 Presenter's Music Parody

The promotion is part of a burgeoning viral marketing trend, which sees firms like Koko releasing their creations to thousands of gaming websites, ...

See the full content of this document